Account Manager

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

Role purpose

The Account Manager is responsible for managing and growing a portfolio of clients by acting as the primary liaison between clients and the delivery teams. The role ensures clients’ marketing objectives are met through strategic planning, campaign oversight, performance analysis, and strong relationship management. The Account Manager leverages digital marketing expertise to translate client needs into actionable strategies that maximise campaign outcomes, drive ROI, and support long-term partnership success.

Key accountabilities

) Client Relationship Management

• Act as the main point of contact for client accounts and maintain trusted relationships.

• Understand client objectives and ensure delivery teams align with expected outcomes.

• Drive client satisfaction through proactive engagement and communication.

2) Strategic Planning & Advisory

• Develop customised marketing strategies based on client goals and market insights.

• Collaborate with internal stakeholders to ensure strategy feasibility and alignment.

• Present marketing plans and performance insights to clients, influencing decisions.

3) Campaign Oversight

• Work closely with channel specialists (Paid Search, Display, Social, TikTok, etc.) to ensure timely and high-quality campaign execution.

• Monitor overall campaign delivery to ensure alignment with KPIs and business outcomes.

4) Performance Analysis & Reporting

• Analyse campaign performance using tools such as Google Analytics, Tableau, Power BI, and Looker Studio.

• Provide actionable insights to clients and delivery teams to optimise performance.

• Track full-funnel metrics and identify growth opportunities.

5) Project Coordination

• Manage campaign schedules, delivery timelines, budgets, and outputs.

• Coordinate with multiple internal teams to ensure seamless execution.

• Maintain documentation and ensure adherence to processes.

Required experience

ducation & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (preferred).

Experience

• Proven experience in client-facing roles within a digital marketing environment.

• Experience overseeing campaigns across multiple performance marketing channels.

• Exposure to higher-education marketing is an advantage.

Technical Skills

• Strong understanding of performance marketing channels.

• Hands-on familiarity with:

  • Google Ads

  • Meta Ads Manager

  • Google Analytics

  • Tableau / Power BI / Looker Studio

• Ability to analyse campaign data and derive actionable insights.

Core Skills & Attributes

• Strong communication and presentation skills.

• Ability to translate data into clear and actionable recommendations.

• Highly organized with strong attention to detail.

• Ability to manage multiple accounts simultaneously.

• Strong stakeholder management and collaboration skills.