Marketing Automation Manager
Chennai, TN, IN
About IDP
IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.
Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.
Learn more at www.careers.idp.com
Role purpose
The Marketing Automation Manager (Student Essentials) will oversee the execution and optimization of multi-channel marketing campaigns across email, SMS, WhatsApp, and other digital platforms. This role involves strategic planning, and collaboration with various departments to drive customer engagement and conversions. The manager will also provide leadership and support to ensure the success of marketing initiatives.
Key accountabilities
Strategic Campaign Planning
- Develop and implement strategic multi-channel marketing campaigns that align with business objectives.
- Oversee the creation and optimization of automation workflows to nurture leads through the customer lifecycle.
- Utilize data-driven insights to refine marketing strategies and improve campaign performance
Campaign Execution and Optimization
- Plan, develop, and execute campaigns across email, SMS, WhatsApp, and other channels.
- Conduct A/B testing and other optimization techniques to enhance campaign performance.
Ensure all content meets brand guidelines and compliance standards
Required experience
5+ years of experience in marketing automation and multi-channel campaign management.
• Experience with Marketo, Eloqua, or similar marketing automation platforms; Marketo certification is highly desirable.
• Proven leadership experience, with the ability to manage and develop a high-performing team.
• Experience with SMS and WhatsApp marketing platforms.
• Strong strategic thinking and analytical skills.
• Fluent in English with excellent oral and written communication skills.
• Experience working in a dynamic global environment.
• Experience in digital marketing.
• Experience in the education, retail, or travel industries.