Manager Marketing

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

Role purpose

Marketing is a crucial role in helping to promote Student Placement business in Sri Lanka. Incumbunt will be accountable for web traffic, enquiries, and qualified leads for Student Placement business in Sri Lanka. The successful Incumbunt will be responsible for developing and executing digital marketing strategies, improve the return on investment and increase IDP’s market share.

Key accountabilities

Key Responsibilities

• Strategize & execute Paid search and paid social campaigns to generate SP leads and promote SP events.
• Manage and optimize paid search, pay-per-click (PPC) campaigns to increase website traffic and improve online visibility.
• Coordinate email marketing campaigns with respective team members to engage with prospects.
• Collaborate with call centre teams for qualification review and quality threshold monitoring.
• Analyse data to help in making data-driven decisions to measure the effectiveness of digital marketing campaigns

Event Planning & Execution

• Plan, organize, and execute events from concept to completion.
• Coordinate logistics, vendor management, and stakeholder engagement.
• Support branches in local event execution and marketing activities.

Lead Management & Planning
• Track and generate leads through events and campaigns.
• Develop strategies to maximize conversion and retention

Required experience

Primary Requirements
o Bachelor’s degree in marketing, Business Administration, or a related field.
o 5+ years of experience in digital marketing, with a proven track record of success in driving online business and improving online conversion rates.
o Hands-on experience managing Search Marketing, marketing database, email, social media, SEO and display advertising campaigns with positive, measurable results.
o Good communication skills, with the ability to collaborate effectively across teams.
o Understand paid advertising on social and how to build engaging communities on social.
o Informed on how to research where audiences are, what type of creative will most appeal to them and have good analytic capabilities to ensure the paid social ads are delivering a strong return on investment.
o Strong analytical skills and data-driven thinking with experience in analytics and data analysis tools, such as Google Analytics.

 Secondary Requirements / Skills
o Experience with A/B testing and multivariate experiments with some knowledge of UX UI.
o Understanding of conversion rate optimisation (landing pages, banners, funnel) techniques and tools
o Understanding of tracking technologies e.g., analytic pixels, cookies etc
o Project management and organizational skills
o Experience in the education sector and international student recruitment.