Assistant Manager - Content Strategist Creator

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

Role purpose

Purpose of this role is to shape and lead the content narrative for IDP (Student Placement) and IELTS business across South Asia.

Key accountabilities

 Strategic Content :

• Design and lead a content roadmap aligned with IDP and IELTS business goals, brand values, and target audience expectations.

• Develop content strategies for different stages of the user journey—from awareness to engagement to conversion.

• Plan content for different platforms like website, social media, blogs while keeping the brand voice and audience needs in mind.

• Translate brand positioning into content themes, formats, and stories that feel authentic, consistent, and relevant across platforms.

• Collaborate with internal teams (SEO, digital, product, brand, PR) to ensure content is insightdriven and performance-aligned. 

 Video-First Execution :

 • Lead end-to-end video content (short form and long form) development from ideation, scripting, shooting, editing, to publishing across Instagram Reels, YouTube Shorts, LinkedIn, and other emerging formats.

• Be comfortable acting as a host or face of the brand such as tutorials, explainers, moment marketing trends or community interactions.

• Identify trends, sound cues, and formats that can be adapted for our audiences quickly and effectively. 

• Work with in-house teams and external creators, editors, and production partners to deliver high quality and platform-native video content. 

Multi-Format Content Development :

• Create content across formats: carousels, infographics, blogs, memes, newsletters, UGC edits, and interactive formats (polls, quizzes).

• Maintain a consistent brand voice and visual identity while adapting storytelling to different platforms and contexts. POSITION TITLE: Assistant Manager/Manager – Content Strategist & Creator LOCATION: Gurgaon, India REPORTS TO: Senior Manager - Marketing Communication BUSINESS UNIT: IDP Education India Position Description – Assistant Manager/Manager - Content Strategist & Creator 2

• Build narratives that connect emotionally while supporting clear calls to action.

• Work with influencers, alumni, and student creators to bring in real voices and user content.

• Work closely with designers and social media managers to execute campaigns, day-to-day storytelling, and always-on content. 

Performance-Driven Storytelling :

• Understand and be able to bring out differences in what works on performance-led campaigns and organic brand-building initiatives

• Track and analyse content performance using platform and third-party analytics tools 

• Use insights to improve future content strategies, test new formats, and refine messaging and creative

• Lead A/B testing on content hooks, headlines, video thumbnails, and captions to maximize impact

• Report monthly on performance, growth, and content engagement—translating numbers into actionable insights

• Stay on top of content that performs well or needs to be changed 

Required experience

• Any Graduate or Postgraduate with 1+ years of experience in content strategy, creation and digital marketing.

• Exceptional storytelling, writingand editing skills is required.

• Strong understanding of social media trends, especially among Gen Z.

• Active on social platforms (Instagram, YouTube, LinkedIn) with a portfolio or personal page showing original content.

• Comfortable being on camera and guiding others during shoots

• Can think and act quickly on moment marketing and trending content