Marketing Content Specialist

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

Key accountabilities

Be in charge of creating content for IDP Study Abroad (Student Placement)

• Create multimedia content for various platforms, including, but not limited to Facebook, Instagram, TikTok and YouTube based on trends and best practices.
• Work with designers and team members on providing multimedia content such as video script, youtube livestream session, facebook live, tiktok video series
• Create content for monthly event activities of marketing with effective call-to-action messages to engage potential customers and generate more leads.
• Creating high-quality, SEO-optimized content for both IELTS and student placement service
• Delivering factually accurate, informative, engaging, and free of grammatical errors content
• Manage content publishing on social channels, including, but not limited to, Facebook, Instagram, TikTok, YouTube, Linkedin, Zalo OA.
• Localize content from global team that meet the local market insights
• Coordinate with other departments to respond to breaking news from the market as an opportunity to attract and engage potential customers.
• Actively investigate and suggest new content to improve engagement on all digital platforms.
• Involved in creating user-generated content such as interview sessions
• Create and collect a source of testimonial from internal and external activities to promote IDP brand and services.

Support content for IELTS and other services/products of IDP Vietnam when required.

Required experience

• Bachelor's degree in marketing, Communications, Business.
• At least 3-4 years' experience in content marketing positions (social content focusing) in multinational companies.
• Preferred if have solid knowledge of core SEO principles (keywords and keyword variations, keyword stuffing, internal linking, etc.) and the ability to apply them to written content
• Proven experience creating excellent content for social campaigns.
• Familiar with Youtube and TikTok video content
• Detailed oriented, Can-do attitude