Multimedia Designer

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

Role purpose

Key accountabilities

* Key responsibilities for this position;

(60% video production & 40% graphic design)

• Produce engaging short-form videos, animations, and motion clips.

• Create and adapt visuals for multi-platform use (Facebook, Instagram, TikTok, YouTube, landing pages).

• Collaborate with the Content team on storyboards and editing to craft educational storytelling formats.

• Design social posts, banners, paid ads, and POSM materials aligned with brand identity.

• Adapt visuals across multiple platforms while maintaining brand and creative consistency.

• Maintain a cohesive visual style and elevate IDP presence across all digital touchpoints.

• Localize global brand assets for the Vietnamese audience while preserving design integrity.

• Comprehend brand guideline, create, and develop creatives to ensure all IDP visual items stick strictly with brand image.

• Experiment with AI-driven tools (e.g., generative video, caption automation, design ideation) to enhance workflow efficiency.

• Keep up with design and video trends, proposing fresh visual ideas that resonate with Gen Z learners.

• Have knowledge about digital marketing.

• Generate diverse and creative visual direction templates/layouts.

• Work closely with Digital and Content teams to test new video formats and measure creative performance.

• Work closely with Marketing Operation team to ensure visuals align with campaign timelines and objectives.

• Provide creative support for co-branded partner campaigns and internal brand initiatives.

• Continuously refine creative output based on engagement insights and audience feedback.

• Perform other job requirements as assigned by manager.

Required experience

• 3 - 5 years’ experience in digital / social content creation, preferably in education, youth, lifestyle, or creative agencies.

• Strong portfolio demonstrating short-form video editing, event visual design, and social storytelling. Proficiency in Adobe tools for creating image and video: Photoshop, Illustrator, InDesign, Premiere, After Effect, Audition, and others AI tools.

• Degree in multimedia area, graphic design or experience in similar fields.

• Understanding of digital content trends and brand storytelling.

• Detail-oriented, organized, and able to manage multiple deadlines.

• Embrace the concepts of brand development and multimedia marketing.

• Ability to work in a team, coordinate with team members, work under pressure.

• Organized, proactive, and able to manage multiple deadlines in a fast-paced marketing environment.

• Team player with a positive, creative mindset.