SEO Officer cum Marketing Automation officer (IELTS)

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

Role purpose

Key accountabilities

1. SEO & Organic Growth

• Develop and execute comprehensive SEO strategies to improve rankings, traffic, and conversions
• Conduct keyword research, content gap analysis, and competitor benchmarking
• Optimize on-page, technical SEO, and content structure across websites
• Monitor and report performance using tools such as Google Analytics, Search Console, ahref, similarweb etc.

• Identify website UX, UI and CMS usability issues, and collaborate with regional SEO/global web development team to resolve them

2. AIO (AI Optimization) & AEO (Answer Engine Optimization)

• Optimize content for AI-driven platforms (e.g., AI search, chat-based discovery)
• Structure content to improve visibility in featured snippets, voice search, and AI-generated answers
• Collaborate with content teams to align with evolving AI search behaviors

3. GEO (Generative Engine Optimization)

• Develop strategies to ensure brand presence in generative AI platforms (e.g., ChatGPT, Gemini, etc.)
• Optimize content for discoverability and citation in AI-generated responses
• Track and analyze visibility across emerging AI-driven discovery channels

4. Marketing Automation

• Plan and execute automated customer journeys (email, newsletter, nurturing flows)

• Collaborate with regional automation team to segment audiences and personalize communication to improve conversion rates (Marketing Automation tool training will be provided)

5. Performance Tracking & Optimization

• Analyze organic traffic, engagement, and conversion metrics to drive continuous improvement
• Build dashboards and provide actionable insights to stakeholders
• Conduct A/B testing and experimentation to optimize performance

Required experience

• Minimum of 3 years of hands-on SEO experience required, specifically within education, edtech, or service-based industries.
• Good knowledge of CRO (conversion rate optimization)
• Good understanding of HTML, CMS platforms, and website performance optimization
• Experience working with content, UX, or product teams
• Have good knowledge of MS office (excel, word, PowerPoint) and data analytics to compute various reports
• Experience working with popular keyword tools  such as Google Keyword Planner, Google search console, Google Trends, Google Analytics, SEMRUSH, Ahref, Screaming Frog etc.
• Posess strong organisational, collaboration and time management skills
• Vietnamese is key mode of communication. English proficiency would be a plus.
• Bachelor’s Degree preferred in related field (Marketing, Digital Media, Communications, etc)