Search (Paid) Media Officer (SP)

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

Key accountabilities

• Plan, develop and execute paid social media and paid search for Student Placement (Study Abroad Consulting) services.

• Identify our buyer persona to better target identified audiences.

• Be involved in audience targeting.

• Monitor student placement digital advertising budget and adjust bids to improve ROAS.

• Identify technical problems and deficiency and implement solutions in a timely manner.

• Work with Designers, Web Admin and Content team to generate advertising assets including video, graphics, ad copy, and landing page URLs.

• Work with Contact Center team and superiors to ensure lead flow and lead qualification to timely optimize campaign.

• Conduct A/B tests in ads to understand contributing factors that drive the business forward.

• Monitor and analyse advertising trends to optimize social media campaigns to cost per qualified lead/registration.

• Stay current with industry best practices and technologies.

• Maintain active relationships with social media, paid search account manangers to make strategic adjustments to advertising strategies and campaigns.

• Make monthly payment and support team with other marketing activities.

Required experience

• Bachelor’s Degree preferred in related field (Marketing, Digital Media, Communications, etc); Tiktok, Facebook Blueprint Certification, Adwords certification is a plus

• Demonstrated experience (min. 3 years) in digital performance platforms with positive, measurable results.

• Ability to create compelling ad copy that finds all the customers and sells all the things.

• Superior collaboration and teamwork skills; experience working with cross-functional teams.

• Project management experience and adaptability

• Proficient in MS Office software (Word, Excel, Power point), Google for Work products (Google Adwords, Google Analytics, Google Search Console, Sheets) and Tiktok and Facebook insights

• Analytical thinking with strong math skills, Strong administration and organisational skills

• Competent written and oral communication skills in both Vietnamese and English