Interim Head of Performance Marketing

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

Role purpose

We are seeking a brilliant head of performance who will improve our ways of working and set us up for future success. This position is a six-month interim role covering maternity leave. It can be a consultant or fractional marketing leader, available as a full time or part time position.
The Head of Performance Marketing – Client will be responsible for managing the delivery of advertising campaigns and ensuring the efficiency and effectiveness of our advertising operations. The role will work closely with our global teams to optimise campaigns, maximise ROI, supporting both our clients and our client teams. 

Key accountabilities

Campaign Management & Optimisation

• Manage end-to-end advertising campaign execution.

• Partner with client stakeholders to define campaign goals and KPIs.

• Oversee ongoing optimisation efforts, ensuring data-driven decisions to enhance performance.

• Supervise A/B testing and other strategies to boost campaign effectiveness.

• Ensure thorough quality assurance checks of creative assets and ad placements.

• Manage the advertising operations budget, focusing on efficient spend and maximising ROI.

Team Management

• Lead and manage high-performing teams based in London and Chennai.

• Provide mentorship and professional development support to team members.

Client Engagement

• Conduct regular meetings with key clients to share campaign updates and performance insights.

• Address ad-hoc client requests promptly and effectively.

• Deliver strategic recommendations to support client decision-making.

• Educate clients on advertising best practices, trends, and their relevance to the student journey.

Commercial Growth

• Contribute to client pitches and proposals, supporting partnership and success teams in meetings.

• Review and approve client proposals, including statements of work and custom delivery plans.

• Recommend and assist in developing new service offerings to improve advertising delivery.

• Support initiatives aimed at client retention, satisfaction, and the broader growth of managed marketing services.

Required experience

Essential Requirements (Skills, Knowledge, Experience & Qualifications):

• Demonstrated experience in advertising delivery and/or digital marketing.

• Strong leadership and team management capabilities.

• In-depth understanding of digital advertising platforms, ad technology, and programmatic advertising.

• Excellent communication and presentation skills, with the ability to explain complex concepts to both marketing and non-marketing stakeholders.

• High attention to detail with a strong focus on data accuracy and quality assurance.

Key Ways of Working with Our People:

• Proven track record of successfully collaborating within cross-functional teams and leading projects from start to finish.

• Clear, concise, and effective communication style.

• Strong capabilities in delivering impactful presentations.

• A collaborative mindset, fostering teamwork and shared success.

• Adaptability and resilience in fast-paced, dynamic environments.