Marketing Automation Specialist - South East Asia

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

Role purpose

• The Marketing Automation Specialist for SP is responsible for implementing the SP SES  and other SP Marketing Automation campaigns within the SEA region for 7 countries – Vietnam, Philippines, Indonesia, Cambodia, Malaysia, Singapore and Thailand.
• Collaborate with SES content and SP marketing teams to ensure brand consistency and compelling messaging execution.

Key accountabilities

• Launch SEA campaigns for SES products and other SP campaigns on time.
• Review and edit global campaigns, personalizing for countries with proper testing.
• Collaborate with MA Global, Regional Marketing, and country teams to align with strategic goals.
• Ensure MA campaigns function on SP with proper triggers, actions, and workflows.
• Implement best practices in campaign launches (e.g., A/B tests, segmentation, content crafting).
• Segment target audiences for MA campaigns.
• Work independently to meet marketing objectives and provide solutions for stakeholders.
• Understand how marketing automation integrates with other platforms like CRM, contact center, and events.
• Analyse A/B test results and recommend improvements in timing, content, personalization, and performance.
• Collaborate on regional and country-specific reporting dashboards.
• Share insights and successful MA initiatives across the IDP SP MA Community.
• Foster a positive team environment based on IDP's values and quality.
• Perform other tasks as directed by management

Required experience

• Lead nurturing background preferred.
• Graduation or equivalent education.
• 2-3 years of experience with enterprise Marketing Automation Platforms.
• Strong knowledge of systems like Marketo, Salesforce, or similar.
• Proficient in HTML and CSS for email and landing page edits.
• Familiar with push messaging, SMS, WhatsApp, Viber, and chat apps.
• Able to analyse data and improve MA campaign outcomes.
• Basic IT skills (MS Office).
• Strong communication and persuasion skills.

Desirable Requirements

• Experience in a dynamic global environment.
• Experience in the education or travel industries

Note

The role may transition to a permanent position after the contract (6 months) ends, contingent on employee performance.