About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

Role purpose

Social Media Strategy and Planning

• Develop and execute a comprehensive social media strategy aligned with IDP’s domestic marketing objectives.
• Identify target audiences, trends, and best practices to increase engagement and brand visibility.

Content Creation and Management

• Contribute to the creation of compelling content, schedule and publish content (text, graphics, videos, etc.) across social media platforms, including Instagram, Facebook, TikTok, and YouTube.
• Work closely with the design team to create visually appealing assets.
• Ensure all content aligns with IDP’s brand tone, voice, and guidelines.

 Campaign Execution

• Plan and execute organic social media campaigns to promote key marketing initiatives.
• Monitor, analyse, and report on campaign performance, providing actionable insights for improvement.

 Community Engagement

• Manage and engage with social media communities by responding to comments, messages, and queries promptly.
• Foster relationships with influencers, partners, and key stakeholders to amplify the brand’s reach.

Key accountabilities

• Lead social media engagement campaigns
• Drive strategic audience growth across Instagram & TikTok
• Grow brand engagement for WU & CUG
• Increase social media-generated leads
• Foster cross-functional collaboration
• Manage influencer and partnership campaigns

Required experience

• Proven experience (3+ years) managing social media platforms and campaigns in a similar role, ideally within the education, tech or services sector. 
• Strong copywriting skills with the ability to craft engaging content tailored to different platforms.
• Experience with social media management tools (eg Hootsuite, Spout Social or Buffer)
• Proficiency in using analytics tools (eg native social media insights or similar).
• Strong organisational skills and the ability to manage multiple projects simultaneously.
• Basic design and video editing skills using tools such as Canva, Adobe Creative Suite or similar
• Experience working with brand ambassadors or influencers
• Understanding of SEO principles and how social media contributes to SEO
• Exceptional team player with outstanding verbal and written communication skills. Capable of working collaboratively and independently.